#LIPSTICKITTOTHEMAN campaign for the ACLU

#LIPSTICKITTOTHEMAN: Subvert institutionalized power structures (and look bomb doing so).

The older I get, the more I want to align myself with brands and causes that think about more than the bottom line; more than just ourselves. I want to be a part of something bigger--fashion blogging is great and all, but it can feel incredibly self-centered at times.

I've become a part of possibly the coolest campaign yet--The Lipstick Lobby's official "OUTRAGE" campaign for the ACLU!

The Lipstick Lobby turns beauty on its head and really underscores the "look good, feel good, do good" mentality. Their last campaign was for Planned Parenthood (touting a very appropriate pink shade), and this newest campaign involves a bold, subversive red that is truly beautiful on all skin types.

I'm especially honored to be a part of this because of what the ACLU (American Civil Liberties Union) does: protecting immigrants' rights, criminal justice reform, and preventing and defending against discrimination on the basis of race, gender, sexual orientation, and religious affiliation. These causes mean so much to me--we all got to choose what message went on our boards and in light of recent, ongoing injustices, this was what I wanted to broadcast.

Visit the site, learn about the mission, and shop a beautiful, vegan lipstick for a good cause. My truly unbiased opinion of it was that it had the longwear of a lip stain without drying out my chronically chapped lips. My hair didn't get stuck to it and I wasn't left with dry skin flakes on my lips at the end of the day. I'm going to buy backups out of pocket because the formula was that good.

Check out our campaign video below! And if you have a free moment and some bucks to spare, please consider donating to the ACLU here.

xx